Kewpie | The Refinery
Project
Title
Kewpie is Japan’s flagship mayonnaise with a cult following.
The Refinery created and produced an extensive Above the Line campaign to promote the new flavours in the Kewpie range and boost brand awareness within the Australian market.
The Refinery was responsible for campaign and media buying strategies, as well as creative direction and production of various assets across Out of Home, activations, digital advertising and Video on Demand.